--- title: "Miquido for Creatives: AI lessons | Free Webinar" description: Join leaders from music, fashion & hospitality to learn how to move beyond AI pilots and gain practical steps for real business impact. image: https://lp.miquido.com/hubfs/Hubspot%20cover%20%E2%80%93%20Pilot%20Graveyard%20on%20demand.jpg --- [![Miquido logo](https://lp.miquido.com/hs-fs/hubfs/logotype-2.png?width=120&height=55&name=logotype-2.png "Miquido logo")](http://miquido.com) ![Logo Miquido for creatives White](https://lp.miquido.com/hubfs/Logo%20Miquido%20for%20creatives%20White.svg "Logo Miquido for creatives White") ## Pilot Graveyard: Lessons from AI that lived (and died) ## Why 95% of AI prototypes fail to leave the launch pad, and how to beat those odds. ### Webinar on Demand In 2025, everyone has access to the same AI models. The difference isn’t the tool—it’s the choices teams make. While many creative companies remain stuck in endless pilots, a small group has unlocked transformative impact by combining industry-specific knowledge with relentless experimentation. This on-demand webinar will uncover how to escape “pilot purgatory” and build AI implementations that truly shift business models and creative possibilities. Through insights from leaders across music, fashion, hospitality and tech we’ll examine the hidden differentiators that separate stalled experiments from breakthrough AI-native businesses.  --- # Watch the webinar and learn ![icon 1-1](https://lp.miquido.com/hubfs/icon%201-1.svg) How industry leaders decide where AI delivers the most value ![icon 2-1](https://lp.miquido.com/hubfs/icon%202-1.svg) What separates failed pilots from business impact ![icon 3-1](https://lp.miquido.com/hubfs/icon%203-1.svg) Which lessons from other creative industries can help you succeed faster --- ![Matthew Hawn](https://lp.miquido.com/hs-fs/hubfs/Matthew%20Hawn.png?width=606&height=945&name=Matthew%20Hawn.png "Matthew Hawn") ## Matthew Hawn Host Matthew Hawn is a fractional product leader specializing in 0→1 product development for media and entertainment. With experience at Sony Music, Universal, http://Last.fm , and Samsung, he helps companies turn complex media challenges into innovative, customer-focused solutions. ![Susan Cummings-1](https://lp.miquido.com/hs-fs/hubfs/Susan%20Cummings-1.png?width=606&height=945&name=Susan%20Cummings-1.png "Susan Cummings-1") ## Susan Cummings Co-Founder 10sixGames Susan Cummings is a veteran games industry executive and entrepreneur with 25+ years of experience, including co-founding 2K Games and 2K Sports. As CEO of Tiny Rebel Games, she leads innovation in AR, VR, and AI-driven experiences, and is currently exploring the frontier of Generative AI in gaming. ![Boris Lacroix](https://lp.miquido.com/hs-fs/hubfs/Boris%20Lacroix.png?width=606&height=945&name=Boris%20Lacroix.png "Boris Lacroix") ## Boris Lacroix Digital Transformation Executive & Entrepreneur Boris Lacroix is a digital transformation leader with over 25 years of experience across technology, media, and luxury. Formerly VP of Global Digital Operations at Moncler, he also helped shape the music industry’s shift to streaming while leading digital distribution for Universal, Warner, and Sony Music, and has founded and scaled multiple tech ventures. ![Sammy Andrews-1](https://lp.miquido.com/hs-fs/hubfs/Sammy%20Andrews-1.png?width=606&height=946&name=Sammy%20Andrews-1.png "Sammy Andrews-1") ## Sammy Andrews Founder & CEO Deviate Digital Sammy Andrews is an award-winning music industry leader, digital strategist, and CEO of Deviate Digital, advising global entertainment brands on innovation and growth.   # Walk away with real-world insights and a practical framework to help you turn AI pilots into lasting business results. --- ## Here's what you can expect   3:00 – 3:10 PM    |     Welcome chat 3:10 – 3:50 PM    |     Lessons from AI 3:50 – 4:00 PM   |     Q&A with the participants --- ## Who is it for?    Creative and digital leaders in music, media, fashion, hospitality, and entertainment Executives and teams shaping product, operations, and strategy Entrepreneurs, investors, and innovators building AI-native businesses --- ## [Terms & Conditions](https://lp.miquido.com/policy-privacy-administrator?hsLang=en) [![miquido logo](https://lp.miquido.com/hubfs/logo__miquido-01-1.svg "miquido logo")](https://www.miquido.com/) [![miquido-logo-facebook-white](https://lp.miquido.com/hubfs/miquido-logo-facebook-white.svg)](https://www.facebook.com/miquido/)[![miquido-icon-linkedin-white](https://lp.miquido.com/hubfs/miquido-icon-linkedin-white.svg)](https://www.linkedin.com/company/miquido/mycompany/) Copyright © 2023 Miquido. All Rights Reserved.